Each summer, AFCO’s team hosts the annual AFCO Buying Show so customers can hear all about new products and connect with people throughout the industry. This year’s event in Spokane provided the perfect platform for All Walks to introduce our updated chicken bedding product line to key distributors across the Pacific Northwest, as well as our suite of products.
About AFCO Distribution
AFCO Distribution has been distributing quality feed, garden and pet supply products to retailers in the Pacific Northwest for over 25 years, serving over 400 Feed and Pet Supply retailers across Washington, Oregon, Idaho, Montana, Nevada, Utah, Wyoming and Alaska. The company’s extensive network and deep relationships with independent retailers make them an ideal partner for brands looking to expand their reach in the region.
The annual AFCO Buying Show takes place in Spokane, where retailers meet with representatives from their favorite brands, secure great deals, and discover new products. The event serves as a crucial marketplace where distributors and retailers connect with innovative brands that can help them serve their customers’ evolving needs.
Perfect Timing for Backyard Chicken Solutions
All Walks’ participation at the AFCO show comes at an opportune moment in the market. Eggs are forecast to cost consumers 41% more in 2025, with prices potentially reaching nearly $7 a dozen, driving unprecedented interest in backyard chicken keeping. Oregon farm supply stores are experiencing a surge of calls from people looking to buy chicks as backyard egg-laying hens, while people are flocking to backyard chickens as egg shortage drives high prices.
This consumer shift toward self-sufficiency creates a significant opportunity for retailers who can provide comprehensive solutions for new chicken owners. Beyond just selling birds and feed, there’s growing demand for high-quality, sustainable products, and overall options that make chicken care easier and more environmentally responsible.
All Walks’ Sustainable Advantage
Our hemp-based products address multiple pain points for both retailers and consumers. The All Walks product line offers several key advantages that resonate with today’s environmentally conscious consumers:
Biodegradable and Compostable: Unlike traditional bedding materials, our hemp-based products can go directly from coop to garden. Used bedding becomes valuable compost that enriches soil rather than adding to landfill waste.
Superior Performance: Hemp bedding offers exceptional absorbency and odor control, making chicken keeping more pleasant and manageable for novice backyard farmers.
Sustainable Sourcing: As consumers become more environmentally aware, hemp-based products align with values around sustainability and responsible farming practices.
Economic Value: With egg prices continuing to climb, consumers are looking for ways to optimize their backyard chicken operations. Premium bedding that’s easy to manage and adds value through composting appeals to cost-conscious consumers.
Strong Reception at the Show
The response from AFCO distributors and visiting retailers was overwhelmingly positive. Our booth featured live product demonstrations, including our signature presentation with a real chicken showcasing how comfortable and natural our bedding feels. Visitors appreciated the hands-on approach and the chance to see the product quality firsthand.
The rock-and-roll theme of our booth, complete with guitars and energetic staff, created memorable interactions that helped differentiate All Walks from traditional bedding suppliers. This approach reinforced our brand positioning as innovative and approachable while maintaining focus on product quality and performance.
Looking Ahead
The connections made at AFCO will be instrumental in expanding All Walks’ presence throughout the Northwest. As the USDA expects 2025 egg prices to be higher than normal and the backyard chicken trend continues growing, retailers need reliable suppliers of premium products that help their customers succeed.
Our updated chicken product line, combined with the biodegradable and compostable benefits that appeal to environmentally conscious consumers, positions All Walks to capture significant market share in this expanding segment. The AFCO show demonstrated strong retailer interest in sustainable solutions that provide real value to end consumers.
For distributors and retailers interested in learning more about All Walks’ complete product line, including our Optimal Omega Feed Pellets for Laying Hens and hemp-based bedding solutions, visit www.allwalks.com or contact our team directly.
The partnership potential identified at AFCO represents just the beginning of All Walks’ expansion into the backyard chicken market, where our sustainable, high-performance products meet the needs of a rapidly growing consumer base seeking alternatives to expensive store-bought eggs.
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